IC Outsourced: Delivering Gamification Solutions Using Holistic Approach
According to a recent research report by Technavio, the gamification market is poised to grow by USD 17.76 billion by 2024. E-learning is a leveraging technique of gamification by easily collating the tracking progress of students and improving their interactions with educators and other students. Moreover, gamification is increasing the popularity of e-learning due to the need for systems such as LMS and analytics,used in understanding and upgrading the learning process. This further encourages vendors to integrate learning modules such as gamified learning into software systems. They also provide authoring systems for teachers to develop their own instructional software. Additionally, large industries such as McDonalds, Deloitte, Starbucks and Nike have incorporated gamification into their training programs. Therefore, the rising adoption of gamification will significantly influence the growth of the e-learning market during the forecast period.
Today, the major expectations of organizations from a gamification solution provider is knowledge retention, asit increases knowledge retention rates by up to 60 per cent, when compared to 8 to 10 per cent for offline training. “Another important expectation is that how organizations can engage the employees and provide them with a better experience, which ultimately helps in delivering better performance,” says Ankush Malhotra, Founder & Partner of IC Outsourced. “But unfortunately, when it comes to internal productivity, vendor capability or empowering productivity that can impact client engagement and client retention, there is a gap in the gamification market, which can only be bridged by implementing a holistic approach,” he adds.
This is where IC Outsourced comes into the picture. By using, game theory, IC Outsourced helps organizations create a transparent, unified environment that helps in driving a high-performance culture. Gamification integrates gaming elements in eLearning to craft a highly effective and engaging learning experience. When used adequately, gamification can encourage learners to apply their learning on the job, by challenging them with real-life situations in a controlled environment.
Strengthening of Internal Communication
The possibilities offered by gamification are many and very extensive. Particularly, implementing gamification programs in organizations presents many advantages and benefits. These mainly include increased productivity and employee motivation. Furthermore, gamification
techniques encourage creativity, employee engagement and strengthen internal communication between departments.
Developing strong communication strategy & enhancing tools of communication
With a cumulative experience of over four decades in developing communications strategies and delivery methods, ICOutsourced helps organizations in creating a strong communication strategy, identify the right mediums of communications, develop and enhance tools of communication, create and leverage platforms for an overall employee experience and drive higher performance.
“When we talk about gamification techniques today, 75 per cent is psychology and 25 per cent is the technology that goes behind it” says Ankush. And this is more important because it is all about the mindset. When a gamerplays an online game with all sorts of technologies applied, or he could also play a ludo game where there is zero per cent technology applied. It is just the psychological behaviour and the performance of the gamer, when they enter a game space. So, this is where we apply our gaming technology and ideas and help organizations in engaging the audience,” he adds.
Developing strong communication strategy & enhancing tools of communication
With a cumulative experience of over four decades in developing communications strategies and delivery methods, ICOutsourced helps organizations in creating a strong communication strategy, identify the right mediums of communications, develop and enhance tools of communication, create and leverage platforms for an overall employee experience and drive higher performance.
“When we talk about gamification techniques today, 75 per cent is psychology and 25 per cent is the technology that goes behind it” says Ankush. And this is more important because it is all about the mindset. When a gamerplays an online game with all sorts of technologies applied, or he could also play a ludo game where there is zero per cent technology applied. It is just the psychological behaviour and the performance of the gamer, when they enter a game space. So, this is where we apply our gaming technology and ideas and help organizations in engaging the audience,” he adds.
What differentiates IC Outsourced from the other players in this segment is the holistic approach they follow in providing gamification solutions. And the other factor that makes them stand out from the rest isthe expertise and decades of experience the team possesses in developing Gamification tools and techniques to build an organization culture, which it uses in engaging the audience more effectively.
When it comes to internal productivity, vendor capability or empowering productivity that can impact client engagement and client retention, there is a gap in the gamification market, which can only be bridged by implementing a holistic approach.
